The other day I got money out of a talking ATM. The talking part wasn't that odd....blind people should use
ATMs if they want. The accent was the odd part. The bank was Western State Bank and the ATM lady's voice had an upper-class English accent. Now, why was that? Nothing about the name of the bank indicated any link whatsoever with the land of
Marmite and Spotted Dick pudding. My guess is the person in charge of setting up the
ATMs got to pick from a list of voices and picked the one that sounded the most "distinguished" and "trustworthy."
We Americans still harbor (harbour?) a bit of inferiority surrounding accents. I grew up next to a professor of English lit (still called English lit at the time) who had something of a vaguely-English accent. I remember being in college and asking my dad whether Mr. Lane was born in England. My dad laughed hysterically for a little bit and then said, no, he was born in
Reidsville. (A little town in NC that has as one of its claims to fame a Brunswick Stew Cook-off in October.) So Mr. Lane had cultivated a semi-English accent for most of his adult life. I, before I knew much, certainly felt he was more sophisticated and smart than the average, boring
Greensboro-
ite.
What's interesting to me about the often quoted remark that having an English accent raises your perceived IQ by 10 points is how in the US the "quality" of the accent rarely matters. Unless a person has the most Eliza Doolittle-
ish of Cockney accents, all English/British accents would help raise a person's image in the US. (While it's not surprising that Americans wouldn't have the finely tuned ears that would immediately pick up on the person's background, it does limit our enjoyment/understanding of British films,
A Bit of Fry and Laurie, and
All Creatures Great and Small. {Yes, Hugh Laurie had a fine career before
House and no, he's not American.}) When Target was rolling out its new Boots makeup counters in US stores (Boots is a well-known British drugstore chain), CO was a test market. So for about 6 months we had
tv and radio adds for the new Boots merchandise. What was really jolting about them for me was that the text of the adds used Cockney rhyming slang while the voice actors had the most upper-crust, public-school,
Oxbridge accent I could imagine. For example, the adds started out by saying, "Calling all Mother of Pearls!" (i.e., Calling all Girls) but it sounded as if the Queen Mother was reading the lines. Very
dissonant to me. Not at all an issue for most test-audiences, though, or else I guess the ad agency would have run something else.
In addition to class differences, Americans don't usually have the same aural skills at picking out the relative regional gradations in British/Irish accents and many Americans wouldn't really be able to reliably differentiate between an English, Scottish, or Irish accent in any given situation, as my surprisingly large sample of overheard elevator conversations with clueless Americans and people from the UK or Ireland seems to indicate.
Sample overheard conversation:
Clueless American: Y'all are English?
Irish person(s): No, I'm(we're) Irish. (Said in unmistakable Irish accent.)
C.A. now chooses one of two responses:
1) "Ho! Ho! Sorry to offend you! I guess you folks don't like the English much." (If they
managed to read a newspaper anytime during the last 3 decades during "the Troubles.") or,
2) "There's a difference?"
This point about Americans not really understanding the difference between Scotland, Ireland, and England (or, heaven help us, add in Wales) was really brought home to me during my good friend's wedding in 2005. I was her maid of honor and therefore was standing up with her and her Scottish husband. There was Black Watch plaid (the groom's grandfather was in that regiment) everywhere--around the flowers, on the kilts that the men were wearing, etc. The minister (a relative of the bride) then proceeded to ad lib considerably about how the groom's family was "from our mother country, England." Over and over he said "England." There were people standing in front of him wearing KILTS! Everyone was nice about it afterwards, but it was still pretty amusing. There was really only one person at the wedding who considered herself English--the groom's sister-in-law.
So here's the real question: Is Madonna taken more seriously now that she has a
faux-English accent? Discuss amongst yourselves.